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Success Stories

Many productions have discovered the advantages of coming to Michigan. The production companies have been pleased with the results, and hundreds of residents, vendors and business owners have had positive experiences, also. Here are a few of their stories.



Paul Tarson stared at his adversary, his muscles tensed, fists clenched, eyes gleaming. His entire body aching for battle. Finally, he pounced.

“What perfume ingredient comes from the intestine of the sperm whale?”

James Koogly took a long, slow sip of his beer and grinned.

“Please,” he said. “Ambergris.”

“Damnit!” Paul said, throwing down the game card. “That was for a pie slice!”

Paul Tarson likes to play trivia. A lot.

Paul is not a nerd—he’s a graduate student. He lives in Ann Arbor, the same town he was born in. He studies at the University of Michigan, the only college he’s ever known. And he works for his father, Professor Elliot Tarson, who’s protected him his entire life. Paul’s existence is very safe and very pleasant. There’s just one problem: Paul is finally going to graduate. And he has absolutely no idea what to do.

So Paul does what any normal, average person does when faced with a huge, life-changing decision - he plays his favorite game. And in a whole new way: The biggest, the best, the geekiest. The first-annual Ann Arbor Pub Trivia Tournament.

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ANSWER THIS! was filmed in Ann Arbor, and at the Univeristy of Michigan

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