Starfish Family Services, Inkster
This non-profit organization was a fitting beneficiary of the recent benefit premiere held for Annabelle & Bear, the touching, 100% Michigan made film about a single man thrust unexpectedly into caring for his young daughter who was abandoned by his ex-wife.
The organization, founded in 1963, helps families in poverty by providing early child development and parenting programs, services, and emergency shelter to teens and youth in crisis, reflective of the movie’s themes.
The film premiere was held on February 20 at a sold-out Music Hall in downtown Detroit, raising needed funds, and perhaps more importantly, media attention and public awareness about the organization and its cause.
Net proceeds from Premiere: $5,000
Premiere attendance: 1,300
Media value: Radio broadcast PSA; interview on WWJ AM and other outlets